recent Projects
UI Redesign for Digital Gold App: Growth and Retention
Redesigned the user interface of a digital gold app, improving usability and visual consistency, which contributed to a 10x increase in users and enhanced retention.
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Event Branding: Enhancing User Experience and Event Engagement
Led the branding and management of a major university event, overseeing a team to create cohesive visuals and experiences. The event attracted a crowd of over 5,000 attendees, marking it as a standout success.
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Brand Identity and Packaging Design
AMRIGHT
Developed a comprehensive brand identity for a Nutraceutical brand focused on haircare.
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Data Visualization
HUE'S WHO
An interactive data visualization that shows the relationship between colors used by Fortune 500 companies in their logos and Color psychology.
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Other Projects
Craft Branding and promotion
CHERIYAL SCROLL PAINTINGS
As part of the "Craft Cluster" project at the National Institute of Fashion Technology, a focus was placed on promoting Cheriyal Scroll Paintings through collaboration with local artisans. Awareness of the craft was raised through efforts in branding, packaging design, social media, and the creation of a documentary.
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Publication design
PRAMANIK
Designed the layout of coffee table book fostering the crafts of India called Pramanik for GI Conference held on 2023, Hyderabad
3D Blender: Home Accessories
A collection of 3D renders in Blender of designed home accessories
